Your Success is Our Business.
Let’s be realistic; retail is hard. To reach your sales targets, maintain your margins, and increase your market share you need to maximize every inch of shelf space with attractive merchandise and a positive ROI. We understand.
At Black Tie Marketing, we actively engage with our retail colleagues. We scour the footwear industry looking for brands to represent that we believe will complement the collection of retailers we work with, and appeal to their specific clientele. We travel to other countries and markets learning about trends and shifts in the industry so that we have insight and information to share.
Our commitment to superior customer service includes trend forecasting, simplified order placement, streamlined processing, transparent shipment tracking, and timely delivery. We support retailers through online advertising, cross-marketing on social channels, and supplemental marketing materials.
Our experienced team is “hands-on”. We travel to retailers, make store visits, and believe that active listening is the key to communication and service.
Our business is only successful when you are. That’s why we say, “Your success is our business.”
Brands
Caprice
The understated quality of Caprice isn’t immediately appreciated until the shoes are on the foot. Then the superb fit, finest leather and attention to detail become apparent! And the love affair with Caprice begins!
Johnston and Murphy
Johnston and Murphy, established in 1850, is committed to reinventing classic shoes with a modern twist. Blending contemporary style with proven quality and timeless appeal.
Razor-Tune
Ski racing is the the second passion of BTM’s president, Michael Black. Razor-Tune is a precision ski edge tuner. A tool that delivers World Cup edge sharpness and surface finish at an affordable price.